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I read about this on Quick Sprout a long time ago.

A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another.

There is 8 chapters guide to building a personal brand, written by Neil Patel and Aaron Agius.

Create a personal brand

Creating a personal brand begins much the same way by creating a personal vision.

Only you can determine how you want your life to unfold.

You can’t control every aspect of your life, but you can create a long-term vision and develop steps to achieve that vision.

Your life’s vision should include how you see yourself in 10, 20, and even 50 years.

There are no right or wrong answers to this.

Determine target audience

Next is to determine who your target audience is.

Most professionals are selling something to someone.

If you’re looking for a job, you’re selling yourself to a potential employer.

If you want to start your own business, you’re selling yourself to potential clients.

But your target audience goes beyond an employer and customer.

You’re looking to build a community of people (employers, peers, influencers, etc.) who can all be assets in different ways.

Build up assets

There are a number of assets that require attention when you’re building your personal brand.

You’ll need to secure domain names and websites to help control your personal brand on search.

You’ll need to secure social media accounts to control your personal brand on social networks.

And you’ll need to know how to build these assets so you can build your overall network.


When you start building your personal brand it’s difficult to get exposure.

It’s necessary to get exposure in the places where your target audience is spending time.

You have to gain exposure through earned media, advertising, and a few other strategies.

Press connection

Another way to gain exposure is to get free press coverage.

There are a number of tools that make it easy to build connections with journalists, bloggers, and moderators.

Building these relationships and understanding what the press wants gives you the power to get a free press.


One key to success is continuous learning.

Even the smartest people in the world can become smarter and more skilled in certain aspects of life.

Mentors are great assets for professionals looking to build a personal brand.

You can learn how they became successful or how they view the world and use the strategies to build your own success.


Once you’ve established what you want your personal brand to be and you’re working to grow it you’ll need to monitor the growth and the perception.

It’s important to see how your target audience associates you with your industry and how they feel about you in general.

Be you

Be yourself because everyone else is taken.