Work

Work experiences

Mustard

Senior SEO Strategist

May 2025–Present

• Justin (one of the founders) believed in me and trusted me to take care of their clients.

Esensi Digital

Freelance SEO Consultant

Jul 2024

• Supported a solo SEO specialist in managing 8+ SEO clients, handling everything from audits to implementation.

DailySEO ID

Freelance Contributor

Mar 2023

• I write here.

Cheil Worldwide

Freelance SEO Analyst and Marketing QA

Apr 2025–May 2025

• Helped identify UX issues after the boss struggled to shop on the site.
• Evaluated the health and UX of Samsung Indonesia’s website, providing actionable insights to improve performance.
• Resolved 80%+ of UI/UX issues within the first month.
• Managed 10+ cross-department stakeholders, ensuring smooth workflows and on-schedule QA deployment.
• Developed a QA playbook, complete with checklists and a daily reporting process the team now relies on.

Epicareer

Digital Marketing Strategist for SEO

Jul 2023–Aug 2024

• Played a key role in taking the site international.
• Built a complete end-to-end SEO process covering technical, on-page, and content operations.
• Designed a content workflow that’s still used by the team today.
• Managed a content team of up to 10 writers, maintaining consistency, velocity, and quality across all outputs.
• Collaborated with the product team to resolve a major rendering issue post-migration.
  

Pacmann

SEO and Organic Marketing Guy

Feb 2022–Jul 2023

• Started with SEO, then expanded into running Pacmann’s Twitter and newsletter—covering almost all of content marketing.
• Built Pacmann’s SEO foundation from scratch (technical + content), making it the 2nd most productive acquisition channel—just slightly behind ads—in under a year.
• Built and led a lean, cost-efficient content team (up to 6 people), improving productivity while keeping production costs flat.
• Brought in 1xx monthly leads from organic traffic—mission accomplished.

Talks

• Managing multi-regional and multilingual sites (RevoU SEO Club)–2024
• Get Your Website on Google Technical SEO Best Practices (DevFest Medan)–2023
• On-page SEO (RevoU SEO Club)–2023
• Strategi Produksi Konten yang Scalable (SEO Community Event by ToffeeDev)–2023
• Content Analysis to Increase Traffic (Haloka)–2023